We need more than “trans rights”. We need and deserve complete trans liberation.

So-called "personalised" mass marketing emails which include my name anywhere, especially in the subject, irritate me and make me less likely to engage. It's so damned disingenuous. Like... I know this isn't personalised, so stop trying to pretend that it is. It's like they're trying to trigger "awww, you actually care about me personally" feelings in their recipients, except they're really just using a piece of software to do it for them automatically. It's a fabrication designed to manipulate emotions. At least be honest about it and just send out a mass, "unpersonalised" email.