There is a confusing paradigm that's been adopted by clothing brands, though maybe it makes sense once I describe it.

Affordable fashion brands have more efficient websites, while more expensive brands do their best to push you away. The "aura" of exclusivity bleeds into the website, resulting in difficult-to-browse catalogs. They punish user interest.

It's confusing (why wouldn't they want my money?) but also makes sense, in a way.