Certain elements of the way twitter worked encouraged this fighting particularly effectively. Quote tweeting (especially for tweets out of context) was often used for purpose of inviting widespread harassment of someone whose opinion someone and and their followers did not agree with. This was especially true of internal organizational spats; the success of those posts depended on how may impulsive, emotional reactions one could draw from the right framing of the quoted tweet.

In conclusion, the main fallacy at the heart of left twitter and its exploitation by the forces of capital was that likes and retweets were equivalent to units measuring how just or correct one was as opposed to how just or correct another leftist was. Twitter was extremely effective at equating social capital with feelings of righteousness. Because the act of fighting for justice was pushed onto the conflicts of individuals, many leftists completely lost track of their collective goals.