I've been so successful in hiding my identity and interests from Facebook it's now getting desperate for things to recommend me.
I like it, but it definitely doesn't have the flawless progression curve of Vampire Survivors
@jerry then again there's the benefit of the right kind of engagement - I've seen brands engaging with tiktok or insta with amazing results because the tone and demographic is just perfect. OK maybe the tone for Mastodon is 'early adopter nerds and assorted other strange folk' but that could still comprise a really worthwhile market for media outside the mainstream.
As for investment, yeah the price of entry could be high for some - but if you have moderators, people who already run their own instances, good globally attractive niche content and well known writers ready to go, it suddenly seems a bit less of an ask.