iAThe Making of iA Notebook.
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Oliver Reichenstein
@reichenstein
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Founder of iA. This is my personal account, where I connect the dots between design and philosophy. Follow @ia for official iA news.
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Went to check out our pop up in Roppongi.
Writing is hard work. Sometimes we can focus for hours without feeling any strain. Sometimes we feel exhausted before completing the first paragraph, and we don’t know why. What can we do to get—and stay—in the flow?
beyond tellerrandEarlier today, I announced @reichenstein for our #btconf Düsseldorf. In case you have no clue who he is: a) why? and b) I have written a blog post to let you know. https://beyondtellerrand.com/blog/speaker-intro-oliver-reichenstein-dus2026
Speaker Introduction – Oliver Reichenstein
Oliver Reichenstein, founder of iA and creator of iA Writer, iA Presenter, and the award-winning iA Notebook, is coming to beyond tellerrand Düsseldorf 2026. A designer who studied philosophy and has spent 25 years connecting thinking and making.
@sherold @mdalves Yeah, well I don't miss the bullying from Google and the broken frameworks, the 1-star Play Store Karens that don't want to spend money on software but would like to talk to the manager, and I certainly don't miss the scattered device landscape, the exponentially rising support cost and the shameless piracy from Android. But never say never. The app is still there, it still works, but it stays frozen in Carbonite, for now.
Back at my favorite topic: "We can fully attend to only one thing at a time. Multitasking is an illusion. Task switching is expensive. To write well, you need to protect your focus. You either write, structure, or format. Avoid doing everything at once. You’ll write better, and enjoy it more." I wrote this almost a year ago. Not sure why I didn't press publish. https://ia.net/topics/separate-writing-and-formatting
Pssssst … not on the website yet, but @reichenstein and @bramus are also part of the line-up for #btconf Düsseldorf. ;)
@michael This is the way. :-) Seriously though, our son is a big fan of iA Presenter. He's not impartial, but mostly he prefers it because it is much much faster than WYSIWYG. I need to write about an Office in schools next.
Just posted my post about Microsoft Office and how obsolete it is, Siri hon the bus, and then I hear two women complaining about... Microsoft.
"You know why it's so crazy? Teams made for people that are not like me. Very boring people with only one email account."
"They surely exist."
"Maybe. But since everybody uses it, I have to use it, too."
"Sometimes I wonder if these boring people exist though, or if it is made for people that don't exist."
"I don't know but it does drive me crazy."
RE: https://mastodon.online/@ia/116138796464613609
Was laughing tears writing the first few versions of this blog post. I toned it down a bit to make sure that one would understand that, in spite of all its very real absurdity, it in fact is a serious topic. I hope one can still feel how much I enjoyed writing it. It evolved out of the six posts I wrote on Markdown, last year. Still four to go.