I've been thinking about Mastodon vs Twitter and positioning. It's a neat case study on understanding value vs features.

Mastodon has many differentiated features - federated servers, content moderation, no ads, etc. But the opportunity for them is to clearly position the value those features enable. Example - users should understand the value of decentralization (no company owns your data) vs. seeing this as simply something different from Twitter and kind of a pain. #positioning #marketing