Pooja Saxena

@matratype@typo.social
563 Followers
363 Following
1.3K Posts

Mostly type design + writing, especially Indic scripts
Occasionally birding and pixel drawing

she/her/they

Newsletterhttp://www.matratype.com/my-typographic-eye
Instagramhttps://instagram.com/matratype

I woke up this morning to find that we’ve surpassed our funding goal in less than 24 hours 🥳

Funding for what, you ask? A brand new book brought to you by @blaft and little old me that celebrates the incredible street lettering in India.

Book your copy ➡️ https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book while we think up some stretch goals 🙈

So far Kickstarter backers of @matratype's INDIA STREET LETTERING book project have donated 24 copies of the book to the Free Libraries Network!

Available as an Add-On when you pledge your support!

https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book

📚 If you’re in NYC, come by the Typographics Book Fair for a wide range of books on typography and design. There’s everything from antique type specimens to new books on graphic design criticism, all from some of our favorite booksellers:
David Bergman
Draw Down Books
DRY Inc.
Inventory Press
@ksmallgallery
@letterformarchive
@lubalincenter
@Set_Margins_publications
Weinberg Modern Books

Entrance to the fair is free and open to the public. Details here:
https://2025.typographics.com/book_fair/

What a day it has been —

✅ Gave a little talk at TypeLab Asia (https://www.youtube.com/live/ep-AHxXI1hM)

✅ Pulp Society’s Paper & Play where my zines are being exhibited is having its preview (https://www.instagram.com/p/DLPsk6VPJZo/)

✅ Just saw that the INDIA STREET LETTERING book is 🥳 150% FUNDED 🥳

Thank you so much for the support y’all have shown me and @blaft!

If you haven’t already, go reserve a copy of the book ➡️ https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/description.

True? True

Hey Mastodon, could you help me spread the word about my Etsy shop? A sale or two would be a colossal help.

All of my creations are designed, hand-sewn, hand-embroidered by me. Each takes many hours to make.

https://jeremycreature.etsy.com

I’m back at @Typographics’s TypeLab Asia tomorrow to talk about INDIA STREET LETTERING — the archive and book!

Go behind the scenes with me to learn more about how I keep the archive alive and kicking — field trips, research, the ever-evolving annotation system. I’ll give a tour of the new website, designed by 3 Sided Coin @tejasbhatt and tell you all about the upcoming India Street Lettering book, brought to you by @blaft.

See you there? https://2025.typographics.com/typelab/#2377

I woke up this morning to find that we’ve surpassed our funding goal in less than 24 hours 🥳

Funding for what, you ask? A brand new book brought to you by @blaft and little old me that celebrates the incredible street lettering in India.

Book your copy ➡️ https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book while we think up some stretch goals 🙈

Under nine hours, and we’re 70% funded! Let’s go internet pals 🚀 You’re making your neighbourhood type designer’s dreams come true 💙

Whether you just adore the vibrant lettering in India, or you’re a designer or researcher, there’s something for you in INDIA STREET LETTERING.

Help @blaft and I cross the finish line ➡️ https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book

🥁 Welcome INDIA STREET LETTERING, the book! 🥁

I’m working with @blaft to bring together my documentation of letterforms from India’s cityscapes into a book — a 200-page hardcover full-colour volume showcasing striking public lettering from around the country.

We need your help to make this book happen 🤝🏼 Our Kickstarter campaign is live. Please chip in, pre-order the book and share the project with everyone you know ➡️ https://www.kickstarter.com/projects/blaft/india-street-lettering-a-book/