The balance between convenience and privacy when it comes to personal information is a complex issue that has become increasingly important in the digital age. On one hand, the convenience of having personalized recommendations, targeted advertising, and other services that rely on our personal data can be appealing. On the other hand, the potential risks associated with sharing personal information, such as identity theft, fraud, and other forms of cybercrime, can be significant.
One of the main ways that advertisers use personal information is through data brokers, which collect and sell information about individuals based on their online activity, purchase history, and *drumroll* location information. This information can be used to create highly targeted advertising campaigns that are tailored to an individual's interests and preferences. However, this also means that advertisers have access to a wealth of personal information about us, which can be used to create highly targeted phishing and vishing schemes.
For example, hackers may use information about an individual's online activity, such as their browsing history or social media activity, to create highly targeted phishing emails that appear to be from a trusted source, such as a bank or a retailer. These emails may include personalized information about the individual, such as their name or account balance, to make them more convincing and increase the likelihood that the individual will click on the link or download the attachment.
In addition to phishing and vishing schemes, hackers may also use personal information to create more sophisticated forms of cybercrime, such as identity theft and fraud. By stealing of BUYING personal information from databrokers, such as social security numbers, credit card information and precise location data, hackers can use it to create fake identities or open fraudulent accounts in the victim's name.
The worst way this information is used is by stalkers and exes who figure out the location and new identities of domestic violence victims and LGBTQIA+ to bully and stalk.
#stopthebrokers #databrokers #privacy
https://www.lawfaremedia.org/article/people-search-data-brokers-stalking-and-publicly-available-information-carve-outs
https://tomkemp00.medium.com/the-weaponization-of-data-threats-associated-with-data-brokers-3a27af5d8496
https://abc3340.com/news/abc-3340-news-iteam/domestic-violence-victim-speaks-out-against-online-data-brokers
https://money.cnn.com/2013/12/18/pf/data-broker-lists/