Cadbury Transforms Newsprint into Clever Easter Egg Camouflage in New Campaign by VCCP

http://madtechmag.com/2026/03/30/cadbury-transforms-newsprint-into-clever-easter-egg-camouflage-in-new-campaign-by-vccp/

Could thinking differently be the biggest advantage in the AI economy? 🤔

A UK tech founder believes neurodiverse talent is being overlooked — at exactly the moment businesses need it most.

See why this talent pool could be key to the future of work

http://madtechmag.com/2026/03/30/neurodiverse-workers-could-have-an-edge-in-the-ai-economy-says-uk-tech-founder/

Wait… that’s Primark? 👀

That’s exactly the reaction behind “Shockingly Chic” — the new Spring campaign created with VCCP, blurring the line between high fashion and high street prices.

👉 See how they pulled it off

http://madtechmag.com/2026/03/27/primarks-latest-campaign-proves-you-dont-need-to-spend-big-for-chic-style/

Cif just turned a meme into something meaningful.

After years of jokes about “cleaning everything except your finances,” the brand partnered with Serasa to help people pay off real debt.

http://madtechmag.com/2026/03/25/cif-campaign-tackles-debt-with-creative-twist-on-viral-joke/

Only 31% of UK companies using AI have seen a positive ROI

The gap isn’t adoption, it’s strategy.

New research from Studio Graphene highlights why many AI projects still fail to deliver real value.

http://madtechmag.com/2026/03/19/only-31-of-uk-companies-using-ai-have-seen-a-positive-roi/

Sports isn’t just a viewing moment anymore, it’s a full multi screen experience.

New Teads research shows 57% of fans are second screening and nearly half are more open to new brands during games.

A big opportunity for advertisers who get it right.

http://madtechmag.com/2026/03/20/sports-marketing-boom-as-teads-reveals-multi-screen-ad-opportunity/

Another big move in adtech leadership.

Outra has appointed Kimberley Joyce as its first Head of Agency, tasking her with building a dedicated agency team and expanding partnerships around privacy first, household level data.

http://madtechmag.com/2026/03/16/outra-appoints-kimberley-joyce-as-its-first-head-of-agency/

Adform Appoints Former HR VP Dovilė Buinickaitė as Senior VP

Adform promotes Dovilė Buinickaitė to Senior Vice President, People and Culture, to lead global talent strategy, enhance leadership development, and foster a high-performance, data-driven organisational culture.

http://madtechmag.com/2026/03/13/adform-appoints-former-hr-vp-dovile-buinickaite-as-senior-vp/

If you want to go beyond the usual flowers and chocolates, this guide rounds up thoughtful gifts mum will actually use and love in 2026.

From clever gadgets to cosy outdoor gear and café-quality coffee machines, there is something for every kind of mum.

http://madtechmag.com/2026/03/12/best-mothers-day-gifts-2026-thoughtful-ideas-mum-will-actually-use/

Forget discounts. Storytelling is the real driver in live shopping.

New research from Dizplai reveals 47% of viewers buy based on a compelling product story – and satisfaction stays high long after the purchase.

Learn how brands can capture the persuadable majority and boost loyalty.

http://madtechmag.com/2026/03/10/live-shopping-research-reveals-brand-storytelling-drives-sales-more-than-discounts/