New work by Christian and @greg for Aftonbladet, a Swedish media outlet, with art direction by Anna Thurfjell. Cae study here:
https://commercialtype.com/custom/nameplate_for_aftonbladet
More on Anna's thinking here:
https://annathurfjell.com/work/brand-refresh-of-swedens-largest-news-brand/
Greg created a variable version of the logotype for the early stages of the design process, because like many clients we didn't know exactly what we wanted, but we would know it when we saw it.