Jason Snell

21.7K Followers
165 Following
6K Posts
I make @sixcolors & @incomparable & @upgrade among other things. I've been writing and talking about Apple since back when it was doomed.
FromMill Valley, CA
Six Colorshttps://sixcolors.com/jason
The Incomparablehttps://www.theincomparable.com/person/jason-snell/
Relayhttps://www.relay.fm/people/Jasonsnell
@kocienda I'm working on a project that might head in that direction, we'll see? I enjoyed David Pogue's book a lot but you can see him hit the wall of Apple PR and the code of silence as time moves toward the present

This week’s episode of Upgrade is something really special, and it would mean a lot to me if you’d take a listen and let us know what you think.

As part of our celebrations of their 50th, this is the story of the Origin of Apple.

https://www.relay.fm/upgrade/609?ref=theenthusiast.net

@zenwave I’ve got it but haven’t read it.
@kocienda Of course! It is one of the rare books that gives us good insight into the iPhone creation process. Glad you caught the mention.

Really honored to be asked by The Verge to write a couple of pieces about Apple at 50. Here’s the first one, about the computer that made Apple a success long before the Mac: The Apple II.

https://www.theverge.com/tech/900677/apple-ii-personal-computer

Apple II Forever!

Apple would never have made it if it weren’t for the Apple II, the company’s first hit product and the first one to generate the amount of devotion we’ve now come to expect from fans of Apple’s products.

The Verge

New Upgrade: Jason and Myke tell the story of Apple's origin: It emerged from the unique environment of the suburbs of the '70s thanks to the particular genius of its two co-founders... and the surprising help they got along the way.

https://www.relay.fm/upgrade/609

Upgrade #609: The Origin of Apple - Relay

Jason and Myke tell the story of Apple's origin. It emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way.

Relay

Just posted on Six Colors: Apple at 50: Some great Apple history books

https://sixcolors.com/post/2026/03/apple-at-50-for-further-reading/

Apple at 50: Some great Apple history books

After I wrote my Wall Street Journal review of David Pogue’s excellent Apple: The First 50 Years (Kindle, Kobo, Apple Books) my editor asked for a sidebar recommending other books about Apple…

Six Colors

Now live on Upgrade:

https://relay.fm/live

On-Air: Upgrade - Relay

Upgrade looks at how technology shapes our lives, from the devices in our hands and pockets to the streaming services that keep us entertained.

Relay
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