As a developer, I resent having to go beg for permission for getting my app published. It just rubs me the wrong way to have to play approval roulette with some bored jerk working for Apple or Google. I've had both reject things that were previously alright, then weren't, and then were again.

I default to building web applications. Actually getting people to install your special app is in any case a race to the bottom. Some will, most won't. It's onboarding friction. If you can shave a few steps of your onboarding process, the chance that somebody comes out the other end is simply higher.

As a user, I rarely install apps to begin with and frankly the appeal of "native" is limited to well guarded APIs into jealously magical device capabilities that phones have that most applications don't actually need. I know how the sausage is made and there just isn't that much there.