How to be An Genius:

1. Pay $44bn for a site worth 1/2 that
2. Sack everyone who knows how it works
3. Release far-right troll army
4. Turn genuine validation into a badge of idiocy
5. Kill most of your ad revenue
6. Inflate API price to recoup money
7. Everyone stops using API and scrapes site instead
8. Massively limit the service to end scraping
9. Service is now unusable
10. Remaining advertising value destroyed
11. Kill a cornerstone of the internet
12. Lose $44bn