And now, we’re adding another layer.

Artificial intelligence.

AI can now generate convincing text, images, voices, and video at a scale we’ve never seen before. Which means that something very fundamental is changing: the relationship between our senses and reality.

For most of human history, “seeing is believing” was a pretty reliable rule.

That rule is breaking.

We’re entering a moment where what we see and hear can no longer be taken at face value. And that means every one of us is being asked to become a kind of full-time detective, constantly evaluating, verifying, second-guessing.

But here’s the problem: humans aren’t built for permanent vigilance.

Our brains evolved for trust. For cooperation. For social connection. Not for navigating an endless stream of carefully engineered manipulation.

So naturally, the question people start asking is: what do we do about it?

Some people say regulation. Treat this as a public health issue. Just as we eventually put guardrails around industries that harmed our bodies, unsafe food, polluted air, dangerous products, we might need guardrails around systems that harm our attention, our emotional stability, even our sense of reality.

But that’s difficult. Because the same economic forces that created these systems have enormous influence over the institutions that might regulate them.

Others think the answer might only come after a crisis, some kind of economic or social reset that forces us to rethink the incentives that shape our technologies.

Maybe.