George Lakoff

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147 Posts
Professor Emeritus at UC Berkeley.
Best-selling author of The ALL NEW Don’t Think of an Elephant.
Co-author of FrameLab newsletter on Substack. http://georgelakoff.substack.com
(Account run with help from @gilduran)

How can we neutralize Trump's fear-mongering and save what's left of our democracy?

POWER IN NUMBERS

A simple plan to make America more progressive, fast.

New from me in @gilduran and @georgelakoff FrameLab newsletter.

https://www.theframelab.org/harnessing-collective-power-to-overcome-trumps-fear-tactics/

Harnessing Collective Power to Overcome Trump’s Fear Tactics

Power in numbers to defeat Trump's strategy of fear

FrameLab

Last week, a board member of Politico’s parent company blasted its reporters for alleged bias.

Meanwhile, Peter Thiel quietly invested $50M in the son of Axel Springer CEO Mathias Döpfner.

The younger Döpfner's nickname?

“The German JD Vance.”

Let's talk about it 👇
https://www.thenerdreich.com/politico-peter-thiel-problem-dopfner-jd-vance/

Politico's $50M Peter Thiel Problem

Is Axel Springer CEO's son the 'German JD Vance'?

The Nerd Reich
Meta rep flagged "critiques of tech industry figures" as "sensitive or controversial content." I spoke to @gilduran about concerns over how free Meta's new "free speech" policies really are https://www.usermag.co/p/meta-rep-flagged-critiques-of-tech-industry-figures-as-sensitive-or-controversial-content
Meta rep flagged 'critiques of tech industry figures' as 'sensitive or controversial content'

Meta said that the journalist "should never have received this response," but the incident set off a wave of concern over censorship online.

The 'Misunderestimating' Trap:

Many progressives think that people who vote conservative are just stupid, especially those who vote against their economic self-interest.

Some believe that if we tell them the real economic facts, they will change how they vote.

In reality, those who vote conservative have other reasons, and we must understand them.

Conservative populism is cultural — not economic — in nature.

Conservative populists see themselves as oppressed by elitist liberals who look down their noses at them.

They see liberals as trying to impose an immoral "political correctness" on them.

And they are very angry about it.

More at FrameLab:

https://www.theframelab.org/twelve-communication-traps-democrats/

Twelve Communication Traps Democrats and Progressives Must Avoid

Dr. George Lakoff outlines the major pitfalls of political framing

FrameLab

What’s behind the Tech/MAGA alliance?

A lot more than just a hatred of taxes and regulations….

It's a shared belief in a very specific moral order — a coherent, intersectional, organized system of supremacies.

https://www.theframelab.org/understanding-the-maga-tech-authoritarian-alliance/

Understanding the MAGA-Tech Authoritarian Alliance

Hierarchies, Morality, and Shared Beliefs

FrameLab

The 'Misunderestimating' Trap:

Many progressives think that people who vote conservative are just stupid, especially those who vote against their economic self-interest.

Some believe that if we tell them the real economic facts, they will change how they vote.

In reality, those who vote conservative have other reasons, and we must understand them.

Conservative populism is cultural — not economic — in nature.

Conservative populists see themselves as oppressed by elitist liberals who look down their noses at them.

They see liberals as trying to impose an immoral "political correctness" on them.

And they are very angry about it.

More at FrameLab:

https://www.theframelab.org/twelve-communication-traps-democrats/

Twelve Communication Traps Democrats and Progressives Must Avoid

Dr. George Lakoff outlines the major pitfalls of political framing

FrameLab
@georgelakoff Great observation! We’ve built an entire research cluster with 13 research projects around it: https://sfb1475.ruhr-uni-bochum.de/en/news/
#sfb1475 #rub #metaphor #religion @sfb1475
News - SFB1475 - Ruhr-Universität Bochum

From the point of view of the brain, which is all you have for understanding the world, you're always using metaphors for understanding God.

You have no choice. Here’s why:

https://www.theframelab.org/god-metaphor-and-the-soul/

God, metaphor and the soul

How metaphors shape our understanding of complex ideas like the soul

FrameLab

Some lessons from the 2024 election:

1. Strict Father morality is growing stronger.

2. Moving to the right failed – again. There is no "center" in American politics.

3. Attacking Trump helps Trump (because it makes him the center of attention).

4. Trump remains a super salesman. Underestimate him at your own risk.

5. People vote their values, not their self-interest.

6. Identity is not political destiny. Republicans are winning votes from women, Latinos and other groups. Democrats need to understand why.

7. Frames trump facts. People are buying into the alternate reality that authoritarian Republicans are creating.

8. Authoritarians are winning the communication war. They are have invested in messaging and media outlets for decades, and they are reaping results.

More at FrameLab:

https://www.theframelab.org/some-lessons-of-the-2024-election/

Why Donald Trump beat Kamala Harris in 2024 election

Trump rides Strict Father morality to the White House, again

FrameLab

Trolling is a science.

When you respond to trolls, you reward them with clicks and clout.

Better to:

1. Avoid the engagement trap.

2. Frame issues from your own viewpoint.

3. Block!

Why you can’t win debating trolls (w @gilduran):

https://www.theframelab.org/response-in-reward-why-you-cant-win/

Response is Reward: Why you can't win debating trolls on Twitter (or in life)

Some tips to roll the trolls and frame your own message on social media and elsewhere

FrameLab