Elon made me angry so I developed a free "For You" Feed for Mastodon. It uses a very simple customizable algorithm that includes your feed but also top posts from multiple other instances. It favours accounts that were reblogged multiple times in your feed, or accounts you interacted with in the past.

Its still in early development, but if you are aware of the risks of trying out late night software you can try it here:
https://fedifeed.herokuapp.com

Also the code is here:
https://github.com/pkreissel/fedifeed/tree/main

Well, friends, the #DnD movie is better than any D&D movie should be, but more than that, it's likely the best bit of content marketing I've seen in years.

Can they singularly attribute a sale to it?
No.

Can they measure lift in traffic, branded search, sales, and conversion rate?
Absolutely.

If your company (or your marketing clients) refuse to invest in channels without attribution, I promise you'll miss your best shots.

Also, we had lots of fun 👇❤️

I've been thinking about Mastodon vs Twitter and positioning. It's a neat case study on understanding value vs features.

Mastodon has many differentiated features - federated servers, content moderation, no ads, etc. But the opportunity for them is to clearly position the value those features enable. Example - users should understand the value of decentralization (no company owns your data) vs. seeing this as simply something different from Twitter and kind of a pain. #positioning #marketing

“Countries could become so consumed

by the immediate fossil fuel supply gap

that they neglect or knee-cap policies to cut fossil fuel use.

This is madness.

Addiction to fossil fuels is mutually assured destruction.”

https://www.theguardian.com/environment/ng-interactive/2022/may/11/fossil-fuel-carbon-bombs-climate-breakdown-oil-gas