As someone who works on graphics thats real concerning because it blows up a lot of work I do to make sure everyone gets the same experience. Even if every vendor launches their own weird AI post processing thing they're all going to look different and I've lost control of the final output completely.

That's fundamentally different than other techniques like upscaling because if the upscaler is broken I can point at the base image and go "see - thats what it's supposed to look like."