Smart stuff from @jasonkoebler at @404mediaco:
“Using AI” is not a reporting strategy or a writing strategy, and it’s definitely not a business strategy.
The only journalism business strategy that works, and that will ever work in a sustainable way, is if you create something of value that people (human beings, not bots) want to read or watch or listen to, and that they cannot find anywhere else.
This can mean you’re breaking news, or it can mean that you have a particularly notable voice or personality. It can mean that you’re funny or irreverent or deeply serious or useful. It can mean that you confirm people’s priors in a way that makes them feel good. And you have to be trustworthy, to your audience at least. But basically, to make money doing journalism, you have to publish “content,” relatively often, that people want to consume.
https://www.404media.co/the-medias-pivot-to-ai-is-not-real-and-not-going-to-work/