There is a terrific path dependency/lock-in study to be done on how people continue to use Twitter despite the simply bizarre machinations of its owner. I mean, he's now running a crypto promote scheme via the company's logo. Imagine yourself a year ago writing on a card a list of things that would constitute the "last straw", things that would make you leave Twitter, then imagine how many of those things, or their equivalent, he has already done. It's a fascinating study in human behavior.