đšī¸ Current mood:
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đ "[...] Negative comparative advertising featured the advertised brand derogating the comparison brand (I'm OK, you're not OK).
Positive comparative advertising claimed superiority over the comparison brand in a nonderogatory manner (You're OK, I'm more OK).
[...] Across both studies, it was found that negative comparative advertising evoked significantly higher counterargumentation and lower claim acceptance than its positive counterpart."
Zero-config-blazing-fast alternatives be like: