Back when Apple changed Mac OS X drastically, Steve would come on stage and demo + explain why it was better for the user.
These days, they just talk about how gorgeous their new design is.
They never talk about how this new design benefits me other than “it is consistent across all platforms now.” But it can be consistently good or consistently bad across all platforms depending on how good the new UX is.
Steve Jobs talking about Computer Centric vs User Centric design: