When I explain what I do (research the use of heritage-inspired patterns-as-algorithms in creative tech) and that I work as part of a non-profit (@thentrythis) people generally then ask me which University I'm affiliated to. I'm really not part of any University and generally avoid going in them. There's an assumption that research council funded, fundamental research is only done in Universities, and that when a researcher exits academia to work elsewhere they're a failure.
At the same time at least here in the UK, University-based researchers readily talk about how difficult/impossible it is to get any actual research done in their institution, due to rigid hierarchies, excessive workloads, and focus on metrics/bean-counting rather than the work itself.
It's really time to push for alternative ways of doing things.