@jsnell I am not saying that Upgrade should be a video podcast, but I don't think you can take the current numbers from the Upgrade video podcast and assume they will always stay this way if you did make it a better experience. It feels a bit like judging demand for a proposed bridge by how many people are swimming across the pond.

@jsnell Thanks Jason. I recognize that most of your audience is audio now. But extrapolating from a half-hearted attempt to be on YouTube to potential growth is tricky. You could easily make a much better video product: you could show financial graphs when talking about Apple's earnings, or show rumored Apple products in Rumor Roundup. On the most recent episode you discussed at length the color of your door, which would have been very easy to show on a screen for people who are watching.

@jsnell About your video podcast discussion: to what extent do you think your experience producing audio-first podcasts is shaping your perspective? You’ve clearly been successful making an audio-first shows, but Upgrade’s video presence is clearly a second-tier product compared to the audio version. I think the podcasts that are successful video podcasts leverage the video portion, and are creating a different product.