Randy Craig

@WritingContentThatMatters
2 Followers
1 Following
53 Posts
Reporting on the intersection of artificial intelligence and effective writing and communications. Two decades of journalism and communications experience is good for something, right?
Websitehttps://writingcontentthatmatters.com/
Reclaim Your Readers: Proven Methods for Reader-Focused Writinghttps://writingcontentthatmatters.com/about
The world is noisy, so lean into joy--it's always trending - @weareforgood_ via Nonprofit Marketing Summit hosted by @CommunityBoost https://buff.ly/3y2zY3O #contentwriting #branding #leanintojoy
Nonprofit Marketing Summit: The Unthinkable

The Nonprofit Marketing Summit: The Unthinkable is designed to help your nonprofit learn the revolutionary strategies you need to make unimaginable impact a reality. Join 25,000+ other nonprofit professionals on March 5 - 7, 2024. Save your FREE seat today!

2024 TRENDS: Engage dimensionally. Aim for deeper engagement. Get outside of transactions as sole source of truth - @weareforgood_ via Nonprofit Marketing Summit hosted by @CommunityBoost https://buff.ly/3y2zY3O #contentwriting #branding
Nonprofit Marketing Summit: The Unthinkable

The Nonprofit Marketing Summit: The Unthinkable is designed to help your nonprofit learn the revolutionary strategies you need to make unimaginable impact a reality. Join 25,000+ other nonprofit professionals on March 5 - 7, 2024. Save your FREE seat today!

TREND: More focus on global marketing--Access more customers, increase revenue potential, enhance brand reputation, mitigate risk through diversification. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing
TIP: Human-written content outperforms #AI-generated content in search engine results 94% of the time. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing #artificialintelligence #contentcreation
TIP: Article lengths, article types vary by industry. Audiences want content that hits them where they are at, is easily digestible. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing
TREND: Changes in content creation include the "tiktokification" effect. Average article length has dropped to under 1,000 words because people increasingly want easily digestible content--Bullet points. tl;dr variants. Listicles. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing #contentcreation #contentwriting
TREND: Growing importance of brand over product. more about connecting with audience. Names are powerful. Just look at Kylie Jenner makeup line. @neilpatel via NP Digital https://bit.ly/3tXdx3l
TREND: Don't ignore less popular social networks. There is less competition, easier to stand out. Get whatever volume you can. ROI can be massive if you "stack and add" the volume from smaller networks. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing
TREND: Focus on #podcasts over blogs. There is less supply but more demand. @neilpatel via NP Digital https://bit.ly/3tXdx3l #DigitalMarketing
TREND: Focus on podcasts over blogs. There is less supply but more demand. @neilpatel via NP Digital https://bit.ly/3tXdx3l