Randy Craig

@WritingContentThatMatters
2 Followers
1 Following
53 Posts
Reporting on the intersection of artificial intelligence and effective writing and communications. Two decades of journalism and communications experience is good for something, right?
Websitehttps://writingcontentthatmatters.com/
Reclaim Your Readers: Proven Methods for Reader-Focused Writinghttps://writingcontentthatmatters.com/about
Randy CraigApr 10, 2024
#AI is pushing marketing and communications toward "fully personalized, end-to-end journeys" for every lead/customer. Is your team able to adapt? 5 more critical AI-driven trends for marketers. https://buff.ly/49ph74Z
AI marketing trends | Ortto

We asked marketers across different industries for their AI marketing trends. Here's what we found.

Randy CraigApr 9, 2024
Combining human creativity with AI power elevates the role of marketers. More trends in #AI for 2024 @MarketingProfs https://buff.ly/3SIIP7z #artificialintelligence #contentwriting
Navigating the Marketing AI Landscape of 2024: Four Trends

In 2024, artificial Intelligence (AI) is at the forefront of marketing trends. These four AI trends will be shaping the marketing landscape throughout the year.

MarketingProfs
Randy CraigApr 8, 2024
Want an easy method for testing your messaging? Turn to generative #AI. Check out 14 more ways that AI assists teams with their marketing efforts. Via @Forbes Communications Council https://buff.ly/3TN2F0X #artificialintelligence #contentwriting
15 Ways AI Helps Comms Teams Improve Their Marketing Efforts

Companies have been looking for ways to harness generative AI tools to save time, reduce inefficiencies and increase their bottom line.

Forbes
Randy CraigApr 7, 2024
Do you provide communications support for events and meetings? Here are tips for how generative #AI can help event/meeting planners create next-level experiences. Via Hannah Carvalho @associationsnow https://buff.ly/4cOkHIY #artificialintelligence #contentwriting
What Meeting Pros Need to Know About Generative AI | Associations Now

AI can provide insights that help event planners make informed decisions, enhance personalization, and optimize event logistics. Two experts share how association meetings pros can begin using generative AI to develop and plan their conferences.

Associations Now
Randy CraigApr 6, 2024
The Washington Post’s first AI strategy editor talks LLMs in the newsroom https://t.co/HbF4lSJcq6 via @niemanlab
The Washington Post’s first AI strategy editor talks LLMs in the newsroom

Phoebe Connelly on prompt training, AI anxieties, and her first-of-its-kind role

Nieman Lab
Randy CraigApr 5, 2024
Goal for #AI in communications: Automate manual/low-priority tasks so more focus can be paid to understanding customer needs, strategizing, building relationships. Via @FoundationIncCo
https://buff.ly/3VFYtT5 #artificialintelligence #contentwriting
The Increasing Role of AI in Sales and Marketing

Explore the transformative role of AI in sales and marketing operations, driven by advancements that enhance efficiency and personalization.

Foundation Marketing
Randy CraigApr 3, 2024
Tips for optimum post frequency and post word count--easy ways to boost readership & engagement. Good instructions for #AI prompts. Via @neilpatel https://buff.ly/3To6LML #contentwriting #best practices #artificialintelligence
Randy CraigMar 29, 2024
Newsrooms: Do you need an #AI strategy? @ft launches AskFT generative AI chatbot to answer subscriber questions. Via @niemanlab https://t.co/eMNOxl1dY0 #artificialintelligence #contentwriting
The Financial Times is ready for its AI to answer your questions (well, some of them)

Okay — so maybe, in retrospect, your newsroom didn't really need a smart-refrigerator strategy. But it's starting to look like — at least for a certain weight class of global news organization — your newsroom might really need a build-your-own-AI strategy. A year ago, we told you about Blo…

Nieman Lab
Randy CraigMar 28, 2024
The dark side of #AI and communications--deepfakes infiltrating the information ecosystem. Scary: https://buff.ly/3TN0Nqd. Be sure any generative AI you use is labeled/watermarked. Via @BrennanCenter #artificialintelligence #contentwriting
Kari Lake does us a solid

The former newscaster returns to support local journalism.

Arizona Agenda
Randy CraigMar 7, 2024
The world is noisy, so lean into joy--it's always trending - @weareforgood_ via Nonprofit Marketing Summit hosted by @CommunityBoost https://buff.ly/3y2zY3O #contentwriting #branding #leanintojoy
Nonprofit Marketing Summit: The Unthinkable

The Nonprofit Marketing Summit: The Unthinkable is designed to help your nonprofit learn the revolutionary strategies you need to make unimaginable impact a reality. Join 25,000+ other nonprofit professionals on March 5 - 7, 2024. Save your FREE seat today!