🚀 How to Accelerate Growth by Reducing Emotional Friction

Emotional friction can determine the success of your product or service. In an insightful article by David Schonthal, he shares valuable tips on reducing emotional friction and unlocking growth opportunities (read here: https://www.inc.com/david-schonthal/reduce-emotional-friction-engage-people-idea-product.html).

Here are three key takeaways:

1️⃣ Account for emotional friction: Ensure you're selling both functional and emotional value. Identify customer anxieties and work to reduce them, as demonstrated by Sweetwater Sound (https://www.sweetwater.com/), a music store that caters to new musicians' needs.

2️⃣ Welcome first, sell features later: Validate your customers' needs and emotions before pushing features. Make them feel comfortable and understood, like Sweetwater does by focusing on customers' music dreams.

3️⃣ Consider the balloon dynamics: When introducing new ideas, be aware that improvements in one area might create pressure or negative effects in another. In the CPO example, Schonthal's proposal to simplify negotiations unintentionally threatened the CPO's perceived value within the company. Recognize the potential impacts of changes and work to address them proactively.

By addressing emotional friction, you can unlock latent demand and accelerate your company's growth.🌱

👉 How have you encountered or addressed emotional friction in your business experiences? Share your thoughts in the comments below, and let's learn from each other to build more customer-focused businesses!

#EmotionalFriction #GrowthHacking #CustomerSuccess #BusinessLeadership

Special thanks to Alexander Osterwalder for sharing the insightful Inc. Magazine article!