marketers who cling to their own biases instead of listening to their audience are setting themselves up to fail.

what you think doesn’t matter instead what your audience believes, values, and responds to does.

stay curious, be willing to listen and let the data guide you.

years of experience don’t mean much.

i’ve seen people with a decade in social who are still bang average and i work with an smm who has 1.5 years and is already better than most of the industry.

skill comes from how fast you’re willing to fail, learn, and iterate.

the people who improve the quickest are the ones who aren’t scared to look stupid on the way up.