Familiarity, patriotism, deviance, colonialism, notoriety, and glorified pack shots. All on the back of some rejected IRN-BRU ads.
https://newsletter.lowfalutin.co.uk/archive/get-with-the-program/
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Familiarity, patriotism, deviance, colonialism, notoriety, and glorified pack shots. All on the back of some rejected IRN-BRU ads.
https://newsletter.lowfalutin.co.uk/archive/get-with-the-program/
The unhappy endings of two client/agency relationships:
Mistaking relief for redemption (losing Cadbury at BBH)
Forgetting ourselves (losing Honda at The Leith Agency)
https://newsletter.lowfalutin.co.uk/archive/our-loss-not-theirs/
"This CEO is conspicuously at ease in a setting where we’d expect him to stand to attention. He’s taken us by surprise. We’re all ears."
Latest newsletter.
https://newsletter.lowfalutin.co.uk/archive/pretty-much-drama-free/
In conversation with the Founder & CEO of email platform Buttondown about its style and values.
https://newsletter.lowfalutin.co.uk/archive/their-values-are-stronger-than-yours/
Rewrote the testimonials section of my consulting website. More emphasis on the project stories behind the glowing quotes.
A post about using recruitment comms as brand comms.
https://buttondown.com/Lowfalutin/archive/when-the-wrong-hands-are-the-right-hands
Care to comment @tapaninaho ?
The subversive, velvet-glove power of goofing.
https://buttondown.com/Lowfalutin/archive/low-stakes-and-high-stakes-goofing/
It’s as if agency folk are embarrassed by whimsy and wonder; the very things that make ad agencies uniquely valuable. So they dress things up with impenetrable bombast. This “upstreaming” of advertising has a lot to answer for.
My latest newsletter. Same post as on Bluesky. Sorry for the repetition if you are connected with me in both places.
https://buttondown.com/Lowfalutin/archive/causation-and-escalation/