Phil Adams

@Phil_Adams
75 Followers
42 Following
250 Posts
Lowfalutin® brand strategy. Your irresistible truth and how to tell it. Working mainly with b2b and service businesses to get their stories straight. Co founder of NFP documentary production company, All Hands On. Making films about radical democracy. Trustee of Scottish Documentary Institute.
Websitehttps://philadams.co/
Documentarieshttps://www.allhandsondoc.com/

Familiarity, patriotism, deviance, colonialism, notoriety, and glorified pack shots. All on the back of some rejected IRN-BRU ads.

https://newsletter.lowfalutin.co.uk/archive/get-with-the-program/

Get with the program

Crumpled, rejected, forgotten. But still funny. I found these IRN-BRU “roughs” when I cleared out my office recently. They were in a folder of rejected...

Lowfalutin

The unhappy endings of two client/agency relationships:

Mistaking relief for redemption (losing Cadbury at BBH)

Forgetting ourselves (losing Honda at The Leith Agency)

https://newsletter.lowfalutin.co.uk/archive/our-loss-not-theirs/

Our loss not theirs

The unhappy endings of two client/agency relationships. Mistaking relief for redemption (circa 1990) It looks good on my CV that I worked on the Cadbury...

Lowfalutin

"This CEO is conspicuously at ease in a setting where we’d expect him to stand to attention. He’s taken us by surprise. We’re all ears."

Latest newsletter.

https://newsletter.lowfalutin.co.uk/archive/pretty-much-drama-free/

Pretty much drama free

Personality can be voiced, even in the dryest of files, if one only remembers to turn on the style.With apologies to Albus Dumbledore, Harry Potter and The...

Lowfalutin

In conversation with the Founder & CEO of email platform Buttondown about its style and values.

https://newsletter.lowfalutin.co.uk/archive/their-values-are-stronger-than-yours/

Their values are stronger than yours

Our users can smell mealy-mouthed-ness from a mile away.Justin Duke, Founder & CEO of Buttondown I was so impressed Read this About page and weep because...

Lowfalutin

Rewrote the testimonials section of my consulting website. More emphasis on the project stories behind the glowing quotes.

https://philadams.co/brand-strategy-testimonials/

Brand strategy testimonials - Phil Adams

Testimonials: Some nice things that clients and collaborators have said about working with me.

Your irresistible truth and how to tell it®
When the wrong hands are the right hands

Nothing to see here, and everything to see here You can tell how old this ad is by the cut-out response coupon in the corner. You can also tell how old this...

Lowfalutin
Defiantly and joyfully themselves

The month of October is a sandwich, with a slice of travel at each end: a thin slice of Istanbul just gone and a thick slice of Japan and Australia to come....

Lowfalutin
<City>-Style Pizza

xkcd
Low-stakes and high-stakes goofing

Low-stakes goofing Adam Buxton came to the Edinburgh Book Festival to promote his book. He was interviewed by comedian Zoë Coombs Marr. During the...

Lowfalutin

It’s as if agency folk are embarrassed by whimsy and wonder; the very things that make ad agencies uniquely valuable. So they dress things up with impenetrable bombast. This “upstreaming” of advertising has a lot to answer for.

My latest newsletter. Same post as on Bluesky. Sorry for the repetition if you are connected with me in both places.

https://buttondown.com/Lowfalutin/archive/causation-and-escalation/

Causation and escalation

Advertising people describe themselves as storytellers. They tout themselves as culture makers. They puff out their chests and proclaim themselves as the...

Lowfalutin