Former #WebMD. #Fantasy/#SciFi nerd. Bookworm. Dir of Audience Dev/#SEO. #Greenville SC. I suck at riding a bike. Neutral good. Secretly Klingon.
Elder Millennial who sometimes posts book reviews.
"What should Google rank in Search when all the content sucks?" It's a great question, and if you've done any searching lately for just about anything, you've probably had to sort through a bunch of crap.
I think I'll start talking a little about what makes good content. Not that I'm the ultimate guru here, but I have over 15 years of experience in editorial-focused SEO and content planning, so I want to share some of what I've noticed. Hopefully, it's helpful!
Here's a pretty good (IMO) b2b tip to help your sales team utilize your SEO learnings.
With a #b2b business, one way you can apply #SEO learnings is by researching trends in #search queries (seasonality, news-related events, etc), learning how those are impacting actual businesses that would be potential customers, and sharing that among the #sales teams.
That's just one way SEO can help directly support b2b sales.
