Some media tips for scientists amidst this craziness.
Do not let the interviewer throw you off course. Keep on your message regardless of what the question is. You're not a professor giving a lecture, you're not in front of a committee of peers. You do not need to be fully accurate or entirely correct or hedge your answer. Stay on message.
Whatever your message is, this needs to resonate. Keep it simple. Whatever you do, do NOT get into risks or numbers or anything with nuance. "People will die of contaminated water". PERIOD. NO risk factors. No "there is a possibility". Say it out loud, no nuances.
Do what we Chinese call "patting the horse's butt". In other words, use flattery. "That's a great question. Let me rephrase it this way".
Rephrase questions in harsh, but easy to understand terms. DO NOT get drawn into details. Stop yourself. I know it's hard. "This is getting really complicated. It's just important to understand that we are talking about children who will die of..."
If they don't get muzzled, media will be interested in interviewing you.
Swing that door hard into their asses on your way out.
Any scientist who get a media request but feels uneasy, I am more than happy to give you a 101 as a public service. We can go over how to stay on message and even come up with a good message that will resonate.
We are in this together.