DON'T MAKE YOUR CUSTOMER JOURNEY FASTER; MAKE IT MORE ENJOYABLE
One of the most explicit analogies of User Experience I have ever heard. Made by Author, Senior Advertising executive, and Vice Chairman of Ogilvy, Rory Sutherland.
Mapping your customer journey with this mindset has the potential to increase retention for businesses and startups.
The surest key to winning a customer is speaking their language and connecting to them in their thoughts.