How Dare They

Last week, in some grand fluke of database management, I received an email from a company that sells an automated writing program. The headline went something like, “Get great ad copy without the expensive copywriter.” Now I am not that crazy about the message for anyone, but how on earth could they send that to me, a copywriter (though by no means an expensive one). I sure hope that the artificial intelligence program they use to throw words together is more effective than their data base. May