“If you were unfairly treated by your employer due to posting or liking something on this platform, we will fund your legal bill.
No limit.
Please let us know.”
Based on my brief Twitter 2.0 experience I imagine Elon woke up at 3am, decided a rebrand was in order, and sent a 3 line email asking for it to be done Monday.
My theory. Some bug was causing additional traffic. Instead of tracking down the root cause they just assumed it was scraping and started rate limiting. After people started pointing the issue out they were able to fix it.