An ad as told by Hawk Hartman, 🐶 volunteer with @RoswellPark?!! 🥹 And they even have a “Tails of Hope” calendar that features their therapy dogs!

A clever cart-of-all-carts ad by @DoorDash is guaranteed to grab (& keep) our attention. They already had a lot of pre-game buzz and their omnichannel strategy is likely to keep WOM going well after the game ends. 31 products and counting! https://doordash-all-the-ads.com/

The tech-forward & inspirational ad for @MSFTCopilot is exactly what makes a #SuperBowl ad effective. I’d love to see the site stats for Copilot.microsoft.com (AI tool) now that @Microsoft’s ad has aired.

Okay- I really like this one. “Dr. Umstick” is a clever response to the infamous “Is there a doctor on the plane?” question. No medical help, but the comfort of 🍨. (Nice job, @ericandre!) Given the state of affairs for US healthcare, perhaps @drumstick is on to something.

America has made a huge impact on the @VW brand. Congrats to 75 years and also to your SB ad return (10 years)! Neil Diamond’s “I Am...I Said” was an apropos choice. 🎶 Interestingly, VW is also sending its “love letter” to current owners through the myWV app!
#WVU389 #SBAds

If you want a brand exemplar for SB ads that are thoughtful, well designed, and impactful, I can’t recommend @Doritos enough. Year after year, they win on the world’s largest advertising stage. This year is no exception with its #Dinamita (“Dina” & “Mita”) ad. Memorable & fun! 👏 👏

Another mark of a great ad is one that is immediately relatable to the viewer. Great job, @Toyota. Haven’t we all used the “Please save me from this crazy driver” handle before? 🫲 🤨🫱
#DarefulHandle 😱

Best moment of this @budlight ad. Helps to have a genie in these types of situations. Nice move by the brand to include the “Chat with the Genie” on Messenger: https://www.budlight.com/easywishes

Setting its sights on the oncology space (LetsOutdoCancer.com), @Pfizer is returning to SP advertising to celebrate its 175th anniversary. I enjoyed the ‘Here’s to Science’ and XL-sized (60 sec) message. #WVU389 #SBAds #BrandBowl #AdBowl #KelloggBowl

How can Aniston “forget” her FRIENDS?! 🤣 Congrats on the 4th SB ad, @UberEats. It’s star-studded, funny, & ironically memorable! Btw- you might remember the “be honest” line in their teaser ad from the Netflix Beckham documentary.