@gruber RE: Max—One name can’t represent Max fully because it isn’t one business. Or one audience. Great businesses and brands happen when you combine two things pulling in similar directions with overlapping AND complementary audiences. At best these two are unrelated. More likely they're pulling in opposite directions with opposite audiences. One is TV for people who watch TV and one is TV for people who like to have something on. No name can capture that accurately, much less attractively.