I'm still pissed about how accepted surveillance capitalism is. In Germany there is this "payback" system where you identify at the checkout in shops and collect points you can turn into free shit. I'm still saying no every time the cashier asks me if I'm interested. I don't want anyone to datamine my shopping habits.
@Gargron Same issue with shops in the US. At Safeway, they give "discounted" prices if you identify yourself, but actually it's punitive (increased) pricing for those who don't identify.