11. Back to Mastodon: I like it for the dumb and dead simple reason that it has a solid interface and it's more or less clear what it is. It's branded well (or at least well enough.)

Can you look at Synereo's site and explain what it even is? I can't.

Diaspora just doesn't have the magic.

Twitter worked I think in part because it has too much, so you have to curate, and it feels like exploring.

I think there's a similar dynamic with mastodon and federating to different instances.