EA, the big brains behind The Sims 2 H&M; Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards - https://www.rockpapershotgun.com/ea-the-big-brains-behind-the-sims-2-hm-fashion-stuff-announce-theyre-transforming-how-brands-connect-with-audiences-with-in-game-billboards #MultiplayerCooperative #MultiplayerCompetitive #NintendoSwitch2 #ElectronicArts #XboxSeriesX/S #SinglePlayer #EASportsFC27 #Thirdperson #MaddenNFL27 #Sports #PS5 #PC #EA

EA, the big brains behind The Sims 2 H&M Fashion Stuff, announce they're "transforming how brands connect with audiences" – with in-game billboards
EA have unveiled their new advertising platform and just think of all the brand synergy opportunities there will be in EA FC and Madden.