🤨 EA is launching an in-game ad service, the idea publishers have toyed with for years is finally leaving the whiteboard.

Everyone else flirted with billboards, sponsor plugs and mild integrations, but nobody wanted to actually put their hand on the stove. EA goes first, expect ramped-up monetization, targeted promos inside games and a healthy dose of player backlash. BRUH

#SteamAndEpic #Everyone #BRUH #Integrations #Monetization #Publishers