FYI: Meet FOMU: the hidden fear that kills more B2B deals than any competitor: LinkedIn and Bain research names FOMU - Fear of Messing Up - as the dominant reason 40% of B2B deals stall, outweighing product quality and competitive losses. https://ppc.land/meet-fomu-the-hidden-fear-that-kills-more-b2b-deals-than-any-competitor/ #B2BMarketing #FearOfMessingUp #SalesStrategy #BusinessGrowth #LeadGeneration