Whoa! Amul's challenger for Naturals Ice Cream? To me, Naturals is the first and last word when it comes to fruit-based ice creams (even though several knock-offs have proliferated the market recently). But I trust Amul's quality too and will definitely give some of these yummy flavors a try. I'm sure I won't be alone. 1/3
2/3 The ad almost seems like a direct onslaught on Naturals by Amul. One, it is not Amul Ice Cream, but launched under the 'Tru' sub-brand, to make a clear delineation from the other, main ice cream range. Two, the sheer range, and this is Amul's hallmark in recent times anyway - bombard people with a massive range to let them ask for them at a local vendor (only to be disappointed that they store only a fraction of what's advertised, usually).
Karthik S