Mike Temkin (@miketemkin)

On Quantum Computing - From the MIT Sloan Management Review – “Companies shouldn’t wait until quantum computing technologies have reached maturity to invest in them. As an enabling technology, quantum requires hands-on experimentation, feedback loops that support incremental learning, and co-invention cycles between producers and users — over time — to identify practical use cases. Investments in quantum today may see near-term payoffs, but the focus should be on active learning and the potential for breakthrough innovations over the longer term. … Headlines about new chips, qubit (quantum bit) counts, and error correction suggest that the key question is whether quantum computing has reached the point where it can outperform classical computers on practical problems. This framing leads to a familiar strategic dilemma: Wait until the technology is clearly ‘ready,’  or risk getting involved too early in something that may not pay off. Qubit counts and error rates are appropriate engineering milestones, but they are a poor guide to how and when most companies should engage. For technologies like quantum computing, economic value does not arrive all at once, when a technical threshold is crossed. It emerges gradually, through experimentation, complementary innovation, and organizational learning, often well before the technology is fully mature. Like other enabling technologies, quantum computing will not generate much economic value on its own. Instead, its economic value will emerge through repeated cycles of co-invention between the technology-producing sector and complementary innovations developed by users in application settings. Technologies with the highest enabling potential are referred to as general-purpose technologies.”  From the report “Why Businesses Should Experiment With Quantum Computing Now” posted May 7, 2026 on the MIT Sloan Management Review website by Avi Goldfarb  - the Rotman Chair in Artificial Intelligence and Healthcare and professor of marketing at the Rotman School of Management, University of Toronto and Florenta Teodoridis - the Jorge Paulo and Susanna Lemann Chair in Entrepreneurship and an associate professor of management and organization at the University of Southern California Marshall School of Business. For more Thoughts And Observations about Quantum Computing go to https://www.linkedin.com/pulse/use-quantum-computing-become-competitive-advantage-michael-temkin-acc5c/ --