How to Approach Experience Design for Humans
Use Storytelling to Make Design Decisions Visible
A good design is a story. It has a beginning (the user’s need), a middle (the interaction), and an end (the outcome). Storytelling is not decoration; it’s the operating system of experience design. It turns abstract decisions into concrete narratives that everyone—designers, developers, executives—can understand and challenge.
For example:
🧵 1/3 →
- Instead of saying, “We need a modal,” say, “When the user tries to leave without saving, we’ll show a gentle reminder: ‘You have unsaved changes. Would you like to save before leaving?’”
- Instead of showing a wireframe, show a user journey: “Maria, a busy parent, opens the app while waiting for her kids. She needs to check her balance quickly. Here’s how the app responds.”
🧵 2/3 →
This approach makes design rationale visible, memorable, and actionable. It also builds trust—because trust is built on clarity, not on authority.
#ExperienceDesign #StorytellingInDesign #UserExperience #Masto #CranfordTeague
🧵 3/3
CranfordTeague