# How to Use the Blitzscaling Mindset to Handle Intellectual Property Concerns in Entertainment B2C
Your entertainment B2C scale-up has an IP problem. You run a streaming platform that produces original content and licenses from independent creators. Six years in, 212 employees, and the IP situation is a mess. (1/13)
That mess means potential lawsuits from creators claiming you used their work without permission. Those lawsuits cost time and money on legal defense. Legal defense spend means less budget for new content. Less new content means subscriber churn. Last quarter that churn cost $134K, 26% of quarterly revenue.
Here's where Reid Hoffman's blitzscaling mindset comes in.
## The Core Insight (2/13)
You face the same situation. You wait until lawsuits land, then scramble. That costs $134K a quarter. The fix is the same. Address IP concerns before they become critical. Build a proactive clearance process into every feature from day one. Move fast, accept some short-term inefficiency, and avoid the massive cost of legal battles over time.
## Four Steps to Apply This
1. Build an IP Clearance Step into Your DSDM Business Feasibility Assessment (5/13)
Every feature gets checked for IP risks before development starts. Your business analyst adds four questions to the feasibility assessment.
Does the feature use third-party content? If yes, verify ownership. Does it create new content that could resemble existing work? If yes, verify originality. Does it involve user-generated content? Confirm your terms of service cover it. Does it use open source components? Check license compatibility. (6/13)
Last quarter, a company added this step. Two potential lawsuits were avoided. That saved $48K in legal defense costs.
This fits naturally into DSDM. The clearance step becomes part of your feasibility activity. Every feature goes through it. No exceptions.
2. Create a Two-Hour IP Review Process Instead of a Two-Week Legal Review
Waiting two weeks for a full legal review kills your velocity. Replace it with a ten-item checklist the business analyst completes in two hours. (7/13)
The checklist covers content source, license type, license compatibility, attribution requirements, expiration date, territory restrictions, modification rights, sublicensing rights, indemnification, and dispute resolution.
One company built this checklist in a week. Features that used to sit in legal review for two weeks were cleared in two hours. That saved $37K in delay costs last quarter.
In DSDM terms, this is a timeboxed activity. Two hours per feature, done. (8/13)
3. Run a Parallel IP Audit Track
Your main development track shouldn't slow down for IP reviews. Run a separate audit track alongside it.
The audit track has three steps. First, identify risks using the checklist. Second, score each risk from one to five. Third, address it. The business analyst clears low-risk items and escalates high-risk ones to legal.
One company ran this in parallel last quarter. Eight features shipped on time without a single IP delay. That saved $29K. (9/13)
This maps to DSDM's concurrent development approach. A separate work stream running alongside main development.
4. Set an Escalation Threshold to Keep Legal From Becoming a Bottleneck
Don't send everything to legal. Set a threshold. Risks scoring four or five get escalated. Everything else gets cleared by the business analyst using the checklist in two hours. (10/13)
One company set their threshold at four last quarter. Legal handled three items instead of fifteen. Those three were resolved in a week, not two. Twelve features shipped on time. That saved $20K.
This is just prioritization built into your DSDM process. A clear rule about what goes to legal and what doesn't.
## The Bottom Line
Hoffman didn't build LinkedIn by waiting for lawsuits to arrive. He built it by addressing IP concerns before they became critical. You can do the same. (11/13)
Add a four-question IP clearance step to your feasibility assessment this week. Build the two-hour review checklist. Run the audit track in parallel. Set the escalation threshold at four.
That's the whole playbook. Your $134K quarterly legal bleed stops when you stop waiting for problems to become critical and start handling them before they do. Four steps, proven approach, and it plugs directly into the DSDM process you're already running. (12/13)
agile