Microsoft meant be “addictive” in the sense of using Microsoft’s AI to make a spreadsheet, type an email, make a PowerPoint etc… Microsoft wants AI to access all your information to so its results are custom to the user and provide huge value.

This is where value and profit are a contradiction. How much profit is Microsoft willing to potentially throw away in an effort to provide an incredible AI user experience? Spoiler alert: not enough.

When was the last time you were blown away by a corporation because you had such a great experience and couldn’t stop telling people about it? This is what Microsoft wants to happen with their AI but they haven’t been capable of doing that with any of their products for decades ei Windows 10 and 11.

Microsoft doesn’t have it in their DNA to get people addicted to AI. That part of their DNA mutated into a cancer a long time ago.