Leak Reveals Microsoft Wants Its AI To Be 'Addictive'
Leak Reveals Microsoft Wants Its AI To Be 'Addictive'
Not necessarily. If it answers you question and go go about your day, that’s not as good for Microsoft user numbers/engagement.
They probably want it to just barely get you exactly what you need to keep you on the edge. Once they start training models for user engagement the enshitification will begin
They probably want it to just barely get you exactly what you need to keep you on the edge.
Phrasing!
I thought that was kind of the point of all of them.
I have the ChatGPT app on my iPhone. I don’t love it, but I do like it for what it is. I also don’t pay for it. Siri and Apple Intelligence made a bunch of empty promises. Hell, Star Trek: The Next Generation set us up for so much disappointment in the 2020s. The fact that you can’t just talk to your phone and have a full on conversation with it is pretty damn disappointing in 2026. Well, you can with an app, but it’s creepy and it’s driving up the cost of computer parts, so it’s one hell of a monkey’s paw.
But at the same time, I was giving a coworker a ride home, and Michael Jackson came up in conversation. I was a big fan in the 80s but really stopped caring about him in the 90s (not because of the allegations; I just moved on to rock and metal). My coworker mentioned a music video with Magic Johnson in it, and I asked ChatGPT what it was. While driving, because it has a voice prompt. I spoke to it like I’d speak to any passenger in my car. I said — this is right outta the app’s history — “I heard there was a music video that Michael Jackson did that Magic Johnson was in it. Do you know what that is? I’m just gonna take what I said.” That last sentence wasn’t to ChatGPT, I just didn’t hit the end/send button hard enough and it kept recording. The context baffles me, too. Anyway, the video was “Remember the Time” and it gave me four paragraphs about it, but I was driving, so it just spoke them, through CarPlay.
I don’t love ChatGPT, but this is the kind of shit we were promised with Siri 10 years ago. Just to be able to ask it a question and have it answer you, no muss, no fuss.
There’s no reason why you should ever have to touch your phone. You should be able to do it all by touch if you want to. Especially if you have earbuds, you should be able to ask it 90% of what you’d look up manually and have it just tell you. That’s the future. Google is probably most of the way there, and I like Android, I like customising the home screen, the lock screen, widgets, I like having a keyboard that doesn’t censor you and change what you say after you say it because what you said wasn’t politically correct — in no uncertain terms, fuck iOS for that — but I also don’t like Google and their data selling policies. Google is pretty much scum. Not that Apple are saints, but I still think of them as the computer company that made the Macintosh. I use Macs at home. I don’t like how they’re getting into services (though I do love Apple Music). I do love that they’re getting rid of the bean counter, Tim Cook, and getting an actual engineer as CEO starting in September (John Ternus). Tim Cook seems like a nice guy, but I don’t think he took Apple in the right direction, though I’m sure the shareholders vehemently disagree since he made them rich. Also, the M-series Macs have been great. I just hope Ternus makes them better.

Microsoft meant be “addictive” in the sense of using Microsoft’s AI to make a spreadsheet, type an email, make a PowerPoint etc… Microsoft wants AI to access all your information to so its results are custom to the user and provide huge value.
This is where value and profit are a contradiction. How much profit is Microsoft willing to potentially throw away in an effort to provide an incredible AI user experience? Spoiler alert: not enough.
When was the last time you were blown away by a corporation because you had such a great experience and couldn’t stop telling people about it? This is what Microsoft wants to happen with their AI but they haven’t been capable of doing that with any of their products for decades ei Windows 10 and 11.
Microsoft doesn’t have it in their DNA to get people addicted to AI. That part of their DNA mutated into a cancer a long time ago.
Indeed. I remember someone I respected raving that they had their new WinXP computer on for 2 weeks straight without it crashing and being blown away by the new advanced technology.
Teenage me didn’t have any idea that would have been a low bar even in the 1980s.
Their strategy since the 80s has been to half-ass shit and sell it to large scale businesses, establish their software as the default software across industries, so then everyone else has to learn and buy it.
Literally started with MS DOS. Then Windows, Internet Explorer, Office, and lots of small stuff. They kill entire industries that were making better software. None of the above 4 things were Microsoft even close to better than preexisting software. People were swearing off DOS and Windows 3x when they crashed constantly in the early 90s and late-stage capitalism said “hold my beer” and made them the most valuable company in history within a decade.
They’ll just make it free to education establishments. Eventually the next generation will only know it.
As they did with Windows and Office tools.
In this case they will also employ the age old enshitification strategy. Instead of (or along with) filling it with adds, they can simply drop the model parameters to make it cheaper while pushing it to more and more sloppy content.
Smaller models are incredibly cheap to run, and if people are convinced they want slop, they win. That is why AI is paired with the larger scale project of dumbing down everything.