@DP0 @crowbriarhexe @Daojoan I suspect at most dysfunctional big corpos, it's not even the marketing team, but some VP/exec level lunatics just deciding based on vibes and declaring the new "north star" with zero input from customers because they're sociopaths and don't give a shite.
Then the mid-level managers applaud and go "oh my god yes, genius. Lets make new OKRs and a reward structure for how many Copilot AI buttons we can cram into one screen despite customers not wanting that"...