Aral Balkan3d ago

RE: https://mastodon.social/@_elena/116645486985827346

Who’s behind W Social?

Folks like this:

“Ingmar Rentzhog, an entrepreneur who claims he found and helped develop the Swedish climate activist Greta Thunberg into a world phenomenon, also used her name to bring in almost SEK 10 million in venture capital for his company - without her knowledge, SvD has found. ‘We had no information about that’c says Svante Thunberg, the teenager’s father.”

***

“I'd venture to say that Rentzhog has a talent for spotting trends tied to societal causes - climate change, European digital sovereignty - and harnessing media attention to build businesses around them.”

– @_elena

Is Europe-washing a term? Because it should be.

#wSocial #bullshit #sameFuckersDifferentFlag #eu #socialMedia #sovereignty #VC #BigTech #EuropeWashing

Show threadElena Rossini ⁂3d ago

@aral thanks for sharing Aral! I didn’t editorialize in my piece because (a) I thought showing hard facts would be more persuasive (b) Zeiter herself is a lawyer and they have an army of powerful people in their team.

But now that the piece is out, I feel free to say that in my personal opinion they are #SovereignWashing and #EuropeWashing

Show threadAral Balkan
@_elena Thanks for digging in and writing this up :) 💕
May 28 at 11:46amWeb