🚨 BREAKING 📣 Australia's Top News website rankings for April are here. ABC held No1, newscomau No2 and 🥁 Guardian Australia is the 4th biggest news website in the country for the 5th month in a row.

Thanks to the 7.4 million people who visited GdnAus in April 🙏

I posted this on LinkedIn when the results came out last Friday, but just getting it onto Mastodon, Bluesky and Threads now (pick your preference)

In March just four of the Top20 lost audience in a sea of green. In April just three of the Top20 gained audience in a sea of red. Is this an indication of Australians fleeing news sites, or the zero-click AI search armageddon writ large? No, March was an exceptionally big month for audiences across all publishers. The April audience losses might look terrible, but in most (not all) cases, it's just a return to where they were two months earlier.

Despite some falls larger than others, the top six rankings remain unchanged. Below that SBS rises to 7th and Daily Mail drops to 8th, while the BBC drops 3 spots and out of the Top10. Further down, The Conversation and DailyTele have dropped out of the Top20, while Forbes reenters the list for the first time in a long time, and The Nightly also reenters at No20.
 
GdnAus recorded the single biggest audience drop of -1.3m in April (-15%). That came after one of the biggest audience rises in the March Top20 (+870k), so ended up with an audience 420k smaller than the February result. DailyMail had the second biggest audience drop of -1.2m, but they've had quite a rollercoaster. They bled 836k readers in January, lost another 1.1m in February, gained 1.17m in March and then lost 1.2m in April. With an audience of 5m in April, they're down 3.7m from where they were in March last year.

Another record to mark. This is the first time in history that Guardian Australia has been ranked 4th or higher for five months in a row 👏  and it extends our record run to 10 consecutive months where Guardian Australia has been ranked 5th or higher. Historically we have held the No6 or 7 spot in perpetuity. 

I seem to have missed posting the March rankings here, so in the comments you'll find a link to my February rankings post instead.

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