The ICO’s 2026 guidance makes clear that UK tracking compliance reaches well beyond traditional cookies, with regulators focusing on a broader range of storage and access technologies: #DataPrivacy #UK #CookieCompliance #AdTech

https://www.zwillgen.com/eu-uk/ico-cookie-crackdown-2-icos-new-storage-access-technologies-guidance/

ICO Cookie Crackdown 2.0: The ICO’s New Storage and Access Technologies Guidance

The shift from “cookie compliance” to “tracking compliance” reflects how data ecosystems function and how UK regulators are catching up.

ZwillGen